Need help with your ticket?
Call 1800 571 960 to update your details, check your registration status/arrange a badge re-send or visit Customer Service onsite.

Can I bring a guest? Guest badges aren't available. This keeps the event a qualified trade environment. Any staff from your business should register individually through the main registration process and be ready to show business ID if asked.

I don't have an ABN - I'm an international business Email retailfairs@reedexpo.com.au with proof of your business (address, website, contact details) and we'll assist with registration.

I don't have an ABN - I'm a new business Email retailfairs@reedexpo.com.au with a letter of intent from a bank or attorney, on official letterhead confirming your plans to start a retail business. Requests are assessed individually.

How do I become a VIP? VIP status is by exhibitor nomination only. Ask your supplier to contact their account manager to nominate you.

How do I become a Platinum member? Platinum is invitation-only, determined by the Event Director ahead of each show. There's no application process - speak to your supplier if you'd like to be considered. To maintain your status, you must attend minimum two shows per cycle.

Can students attend? This is a trade-only business event. Students may email retailfairs@reedexpo.com.au with a valid student ID and a brief note on why they'd like to attend; you must be currently enrolled in a relevant tertiary course.

Why do I need to register for every show? Re-registering keeps our records current and ensures everyone attending is genuinely active in the industry.

Privacy & data See our Privacy Policy and Cookie Policy.

Can I bring my child?
This is a business event, so we recommend leaving children at home where possible. If you must bring them, visit Customer Service on arrival to register a waiver and claim a security approved pram/children's pass.

Is parking available?
There's no free parking, but onsite paid parking is available at both venues - visit Melbourne or Sydney for current options and pricing.

Where can I stay?
Visit our Melbourne or Sydney pages for exclusive event rates across a variety of CBD accommodation via travel partner Ozacomm+.

Is there an event app?
There's no dedicated app, but the Digital Trade Guide (available closer to the event) helps you navigate the show, and our website is mobile-friendly.

How do I keep track of exhibitors I've met?
Scan your badge at each stand using the exhibitor's Lead Manager App. After the event, you'll receive a personalised list of everyone you visited, with links to their websites and documents.

Admission & proof of business
Reed Retail Fairs is a trade-only event for the gift and homewares industry. All visitors must provide their business ABN and may be asked for further proof of business. Non-retail-trade registrations may be removed at our discretion. Registration includes access to our co-located sister show, Life Instyle.

Bags, suitcases & trolleys
Items larger than a standard briefcase - including all trolleys and suitcases, regardless of size - aren't permitted on the show floor for the duration of the event. Use the complimentary cloakroom instead.

Cloakroom
A free cloakroom is available for secure storage of larger items. Cloakrooms close promptly at 6pm (3pm on the final day); we can't take responsibility for items left after closing.

VIP & Platinum lounges
Complimentary lounges for qualified VIP and Platinum members are located near the front of the halls at MCEC and in specialty suites at ICC Sydney (Level 3).

Is there more than one venue or level?
Each event runs at a single venue: Sydney at ICC Sydney, Melbourne at MCEC. Sydney's fair is on Levels 1 & 4; Melbourne's is all on one level.

Wheelchair access
Visit the Customer Service desk onsite to arrange a wheelchair through the venue.

Can I take photos?
No photography or filming is permitted without the exhibitor's prior approval, to protect their privacy and product confidentiality. An official event photographer will be capturing the show.

Can I make purchases onsite?
Cash and credit sales aren't permitted on the show floor (except for limited retail sales in the final hour of the last day, where some exhibitors allow it). No stock can be removed before 2pm on the final day. Plain-clothes security operates throughout and access to future events may be revoked for inappropriate behaviour.

Where's the event guide? Subscribe to our Sydney or Melbourne mailing list to receive the digital guide before the event.

How do I find a specific exhibitor?
Search the online exhibitor directory for the most up to date listings, read the digital Event Guide - Big Book or check the floorplan near the entry doors onsite.

• Sydney: co-located with Life Instyle across Levels 1 and 4 of ICC Sydney
• Melbourne: all under one roof at MCEC, Halls 1– 8

Interested in exhibiting? Visit our Exhibit page and submit an exhibitor application. This will go through to our Acccount Managers who will be in touch.

Can't find your answer? Contact us - we're here to help. 
Customer Service & Registration: 1800 571 960 / +61 2 8329 0945