Put your brand in front of 18,000+ qualified retail buyers. Twice a year.

Exhibit

Reed Retail Fairs is Australia's largest wholesale trade event where independent retailers, enterprise buyers, designers and stylists come to source.

If you're ready to reach qualified Australian buyers to grow your stockist list, this is where it happens.

> Apply to Exhibit

18,000+

buyers annually

2

national events

6

product destinations

100%

key buyers sourcing

Apply to Exhibit at Reed Retail Fairs

Submit an enquiry application to exhibit at Reed Retail Fairs and our team will be in touch within 48 hours to discuss the best options to suit your goals.

SYDNEY 20 - 23 FEBRUARY 2027 | MELBOURNE 31 JULY - 4 AUGUST 2027

THE BEST OF AUSTRALIAN RETAIL

Who attends Reed Retail Fairs

Why Exhibit

... plus thousands of independent Australian gift & homewares retailers looking for new & unique products

Buyers are looking for new suppliers in these categories

Exhibitor categories

WHY EXHIBIT

The case for building your business with Reed Retail Fairs.

Why Exhibit

Reed Retail Fairs gives you the audience, the environment and the tools to grow in a way no digital platform can replicate.

01

Access

More qualified buyers than any other Australian trade platform.

02

Discovery

The only way for buyers to see, touch and feel your product before they commit.

03

Relationships

Turn one time orders into long term stockist relationships.

04

Timing

Perfectly timed to the two peak buying seasons of the retail calendar.

WHO EXHIBITS

Six categories. One application.

Six categories.
One application.

Tell us your category when you chat to our team and we'll place your brand where your buyers are already looking.

CATEGORY 01.

Keepsakes, everyday objects, seasonal & stationery.

CATEGORY 02.

Furniture, homewares, textiles, art, decor & lighting.

CATEGORY 03.

Apparel, footwear, bags, jewellery & seasonal accessories.

CATEGORY 04.

Toys, early learning, creative play, collectibles & baby/newborn.

CATEGORY 05.

Plants, pots, outdoor furniture, garden tools & accessories.

CATEGORY 06.

Skincare, wellbeing, fragrance, gifting & self-care tools.

EXHIBITING OPTIONS

Start with a blank canvas and create your space

No matter what stand option you choose, make the most of our complimentary Stand Styling service during move-in to ensure you're setup for success - maximising signage, lighting and merchandising techniques to draw buyers into your space. Let your account manager know you'd like a visit from the team.

SPACE ONLY

Ideal for exhibitors looking to customise and create a truly immersive, engaging presence. We’ll provide the square footage - while you fully create the final outcome.

CUSTOMISED STAND PACKAGES

Work with our expert vendors to customise your stand vision. Offering competitive rates, they’ll create the brand experience you want, without the hassle.

SHELL SCHEME PACKAGES

Choose from a range of inclusive packages that come complete with walling, signage and lighting so you have a perfect starting point to merchandise your products.

WHAT'S INCLUDED

Your stand is just the beginning.

Every exhibitor package includes access to the tools, support and visibility that gives you the best chance of a successful event.

VISIBILITY

Featured listing in the exhibitor directory

Live before the event opens. Buyers plan their floor time using the directory - your listing is your first impression.

MARKETING

Pre-show marketing toolkit and editable templates

Announce your attendance, drive your own traffic to your stand. Branded assets, social templates, and email copy - ready to use.

COMMUNITY

Access to the Reed Retail Fairs exhibitor community

Connect with fellow exhibitors, get early access to trend reporting and be first to know about new buyer programs and events. Join the group >

LEAD CAPTURE

RX Lead Manager app – scan badges, capture contacts

No more chasing business cards. Scan a badge, log a note, follow up with confidence. Every lead captured automatically.

SUPPORT

Dedicated account manager from application to pack-down

Your point of contact throughout. Stand placement, logistics, marketing - one person, one conversation.

NEW EXHIBITORS

Join an award winning exhibitor nuturing program

Featured directory listing, pre-show campaign promotion, onsite visual merchandising support and a 12 week preparation checklist.

HOW TO APPLY

4 Steps

5 tips

from application to confirmed.

01

Apply to exhibit

Tell us about your brand, your category, and what you're looking to achieve. Applications are reviewed on a rolling basis – the earlier you apply, the more stand placement options are available.

02

Our team reviews your application

We assess category fit, product quality and stand placement within 48 hours. We'll come back to you with a placement recommendation and a stand package proposal.
Hint: buyers are craving new, unique and Australian made!

03

Confirm your participation

Sign your contract, secure your stand and build your relationship with your account manager who is here to help.

04

Promote, Connect, Thrive

Access the Booked Exhibitor Hub – your central resource for stand build, marketing tools, logistics and everything you need to know about the Business Builder Digital Solutions Suite to keep you on track for everything else between now and the event.

BUSINESS BUILDER

Promote, Connect & Thrive for the ultimate event ROI.

Enhance your exhbitor experience
Join the next generation of trade events – a seamless approach to enhance your face to face strategy; help more buyers find you, make smarter connections, access business opportunities and prove your event results with measurable data. As a Reed Retail Fairs exhibitor, you get access the exhibitor Digital Solutions Suite - customisable to suit whatever package you choose.

Read: 10 Tips for Exhibiting Success Using The Tools in Business Builder

EXHIBITING SUCCESS STORIES

Meet the faces of Reed Retail Fairs

Samantha Abbott Jewellery

Urban Rituelle Bath & Body

NF Living

Artiwood

Absolutely delighted with our result, the amount of visitors and the assistance we got from the Reed Gift Fairs team.

DARLIN

Gift & Lifestyle Exhibitor

We continue to make new contacts at every Reed Gift Fairs event .

Artiwood

Kids & Family Exhibitor

The customer service from the Reed Gift Fairs team was fantastic. There was a positive attitude and overall good feeling.

Finmark

Gift & Lifestyle Exhibitor

Reed Gift Fairs is the biggest gift fair in Australia - you just can't miss it.

Coast to Coast

Home & Decor Exhibitor

Reed Gift Fairs is one of the largest and most established trade fairs in the country, offering a high calibre of suppliers and products. The event provides excellent networking opportunities with both existing and potential new customers...and is very well organised, with good exposure for exhibitors and a strong reputation in the industry.

French Country Collections

Home & Decor Exhibitor

I love Reed Gift Fairs and would always recommend, especially to first time exhibitors because the team always goes the extra mile to make sure everyone has a successful fair.

Samantha Abbott Jewellery

Fashion & Accessories Exhibitor

Frequently asked questions

Reed Retail Fairs are Australia’s leading retail trade events, connecting exhibitors face-to-face with thousands of verified buyers across gift, home, fashion, kids and beauty & wellness categories. Exhibiting puts your products in the hands of key decision-makers ready to buy; helping you generate qualified leads, secure wholesale orders - at show and post plus build long-term customer relationships with new and existing businesses.

Our events attract a highly targeted audience of retail buyers - including independent retailers - from boutiques through to pharmacies, newsagents and LPO's; department stores, online sellers, designers/stylists, corporate buyers and industry professionals. Attendees are actively sourcing new and unique products with a focus to support local with Australian Made suppliers and a growing appetite for new via our Breakthrough Brands - no matter where you are in your wholesale journey, our events are a prime opportunity to meet buyers ready to place orders and discover YOUR brand.

Reed Retail Fairs feature six curated destinations across our portfolio: Gift & Lifestyle Fair, Home & Decor Fair, Kids & Family Fair, Fashion & Accessories Fair, Beauty & Wellness Fair plus Garden & Outdoor. Whether you’re an established wholesaler or an emerging brand, exhibiting allows you to showcase new collections, test market demand and gain real-time feedback from buyers seeking your product.

Buyers product interests are: homewares, furniture & lighting, art, decor, kitchen & dining, outdoor & garden, body bath and garden, novelty, gadgets & tech, food & beverage, souvenirs, seasonal, pets, licensed product, travel, toys & games, babies & newborn, fashion & accessories, nursery, education, jewellery, womens clothing & accessories, men's clothing & accessories, health, grooming, beauty, wellness & fragrance.

Booking a stand is simple - submit an enquiry via the Apply To Exhibit buttons above and our team will guide you through available stand options, pricing and location opportunities. Early booking ensures the best position on the show floor and maximises your visibility to attending buyers.

Reed Retail Fairs are renowned for our Exhibitor Nurturing Program, having recently won the ABEA 2025 Awards for Best Product or Service. All booked exhibitors can access free webinars on Designing A Showstopping Stand, along with planning checklists and a comprehensive exhibitor manual with reminders and support from our Customer Service team along the way. When you book a stand with us, you’ll also receive tools such as referral links & incentives, promotional assets and opportunities for featured exposure in event collaterol to help drive traffic to your stand and maximise ROI.

There are plenty of additional promotional opportunities to add value to your time with us across email, social, web and onsite sponsorship.
Speak to your Account Manager to learn more.

Exhibiting at a major trade show like Reed Retail Fairs accelerates business growth by putting your brand in front of a concentrated audience of buyers over a few days. It enables you to generate leads, secure orders, build brand awareness and establish ongoing partnerships - all of which contribute to sustained wholesale growth - and is near impossible to achieve the same scale from behind a screen!

Here to help

Speak to our team to talk through your exhibiting needs.

Our team are experts at what we do so let us help guide you through how to have the best experience with a Reed Retail Fairs event.

Call Customer Service on 1800 571 960 or reach out to a team member direct.

> contact our team

> already booked? Head to the Hub

SCAM WARNING:

From time to time, exhibitors & visitors may be contacted by third parties purporting to sell data on the attendees of an Reed Retail Fairs event.

These offers are FRAUDULENT and are in no way connected with Reed Retail Fairs or RX Global. RX Global does NOT sell any attendee data lists and any such emails should be treated as spam. If you are ever in doubt about the authenticity of a potentially fraudulent offer related to Reed Retail Fairs, please contact your Account Manager or view our privacy policy.