20 - 23 February 2027
ICC Sydney
Exhibit
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Reed Retail Fairs the hub of Australia's retail world. 

The hub of Australia's retail world. 

We facilitate the mutual growth of wholesalers and retailers by showcasing and educating on everything retail. 
Don't just take our word for it – learn why retailers love coming to Reed Retail Fairs.

Why Attend Reed Retail Fairs

Why Attend

Reed Retail Fairs is for key buyers from independent store owners and emerging retailers to enterprise buyers, franchisees and designers looking to grow their range and make long-lasting connections with some of Australia's best wholesale suppliers.

DISCOVER exciting new products across six dedicated sourcing zones saving time and setting you up for success.

CONNECT with suppliers – more than what would ever be achieveable from behind the shop counter!

GROW your retail business amongst the very best in a buzzing pinnacle meetup for the industry.

Run by leading global event organisers ensuring you have an absolute premium trade experience.

Event Spotlight

Event
Spotlight

Top 10

Top 10

Reasons Buyers Attend Reed Retail Fairs

reasons to attend

01. Find your next bestseller - before anyone else does.
See new products, seasonal collections and brand launches first. That's the whole reason retailers keep coming back. 

02. Touch it, test it, then decide.
No catalogue captures the weight of a ceramic or the finish of a fabric. Face-to-face sourcing wins every time.

03. A full year of sourcing. Done in one visit.
Six curated categories, two peak buying seasons, one visit. It's the most efficient sourcing decision you'll make all year. 

04. Meet the Faces of Reed Retail Fairs.
Online ordering is easy. Face-to-face is where you negotiate lead times, minimums and exclusivity. 

05. Discover brands you'd never find on a screen.
Meet smaller companies you haven't heard much about and connect with renowned generational wholesalers all in the one place - the same impact unmatched by any digital solution.

06. Stay ahead of the trends, not behind them.
Retailer Roundtables, Retail Therapy On Demand and industry partner network provides content to boost business and connect with likeminded individuals over shared challenges - you are not alone!

07. See the whole market in one visit.
Experience retail the way your customer does. Six categories and hundreds of exhibitors, get the full picture of where Australian retail is heading in a single visit. 

08. Build the community your business runs on.
Retailers, designers and stylists across Australia all under the one roof - connect and form relationships that can extend well beyond the event. 

09. It's timed to your buying calendar - not someone else's.
Two national events a year in Melbourne and Sydney, perfectly timed for the two peak buying seasons. 

10. Free to attend. Zero barrier to entry.
18,000+ retailers, designers and stylists all there to find the next big 'thing' - and registration is free.

Buyer Recognition Tiers

Reed Retail Fairs Platinum Buyers Program

An exclusive, invitation-only experience for leading retail decision-makers and high-volume purchasing professionals - our equivalent of a hosted buyer club.

Platinum is reserved for major spending retailers, multi-store operators, large online retailers, department stores, and high-growth chains. To keep the experience curated, membership is limited to senior decision-makers - owners, head buyers, category managers and directors - with up to two buyers per company/location or category.

How to qualify
Platinum invitations are based on factors including:

  • Annual wholesale purchasing volume and revenue band
  • Multi-store or major online retail operations
  • National buying influence and category leadership
  • Procurement responsibility and order-writing intent
  • Exhibitor recommendation

Platinum benefits

  • A Platinum Buyer goodie bag filled with premium products (limited availability)
  • Platinum lounge access with complimentary dining, tea, coffee and alcoholic beverages
  • Complimentary cloakroom service
  • Bring one guest per day
  • Priority access to Retailer Roundtable events

Platinum is by invitation only. If you believe you meet the criteria, ask your supplier to recommend you.

 

Reed Retail Fairs VIP Buyers Program

A program that recognises and rewards our most engaged retail buyers - our equivalent of a frequent flyer.

VIP is for regular attendees, strong independent retailers, engaged buyers and exhibitors' preferred customers - it is formed of retailers who actively support the fairs year after year. To keep the experience curated, membership is limited to two buyers per company/location/category.

How to qualify
VIP invitations are based on factors including:

Attendance at 3+ fairs in the past 4 years
Pre-registration ahead of the event deadline
Verified retail business
Appropriate buying authority
Exhibitor nomination
Active purchasing from exhibitors

VIP benefits

Access to the VIP lounge
Complimentary tea and coffee
Light refreshments
Complimentary cloakroom service
Bring one guest per day
Priority access to Retailer Roundtable events
 

VIP is reviewed annually. If you believe you meet the criteria, ask your supplier to recommend you.

5 tips 

5 tips 

for your first Reed Retail Fair

for your first
Reed Retail Fair

01

01

Come with a brief, leave with a range.

Don't order eveything on day one.

The floor is big, the exhibitors are plentiful and wandering without a plan is how you end up overwhelmed and under-ordered – and knackered! Before you arrive, write down your three sourcing priorities – a category you want to grow, a gap in your range and a trend you want to respond to or a theme your customers keep asking for. Utilise the Ultimate Event Guide, Exhibitor & Product Directories and floorplan as your compass on the day.

02

02

Wear comfortable shoes – seriously.

Don't order eveything on day one.

The large scale nature of Reed Retail Fairs will reward the retailers who stay long enough to double back, deliberate and indulge in the extra step-count to find a stand they almost walked past. You can't do that in heels! Comfortable shoes, a small tote and water bottle plus a well-charged phone are the unofficial uniform. In addition, we have plenty of dining areas with seating, free water refill stations and a Pamper Pit for complimentary express massages!

03

03

Talk to everyone

Talk to everyone

Some of the best supplier relationships start with a conversation you didn't expect to have. A brand that doesn't suit your current range might be exactly right for where your store is heading. Ask questions. Take cards. The floor is the one place where every supplier is actively there to meet you. Watch our Buyer Masterclass >

04

04

Use the directory before you arrive.

Use the directory before you arrive.

The exhibitor directory goes live well before the event and is the most up to date resource. Shortlist your must-sees, filter by new exhibitors in your categories and flag the stands needing a longer visit. Download and print (or save as PDF for digital viewing) and visit with your floor time locked and loaded in advance, ensuring you leave with more orders made and less decision overwhelm.

05

05

Don't order eveything on day one.

Don't order eveything on day one.

Give yourself at least one full lap of the floor before you place orders - with the high quality of exhibitors on show, you'll always find something else around the corner so manage your budget wisely. Have a seperate post-show bucket set aside as it's inevitable you'll return to the Ultimate Event Guide or be reminded of a name when your Lead Manager App connections are sent after the event. The best buyers at Reed Retail Fairs are deliberate, not impulsive - and they always come back for more, that's why we have so many days of trade!

Visiting FAQ's

Visiting
FAQ's

Need help with your ticket?
Call 1800 571 960 to update your details, check your registration status/arrange a badge re-send or visit Customer Service onsite.

Can I bring a guest? Guest badges aren't available. This keeps the event a qualified trade environment. Any staff from your business should register individually through the main registration process and be ready to show business ID if asked.

I don't have an ABN - I'm an international business Email retailfairs@reedexpo.com.au with proof of your business (address, website, contact details) and we'll assist with registration.

I don't have an ABN - I'm a new business Email retailfairs@reedexpo.com.au with a letter of intent from a bank or attorney, on official letterhead confirming your plans to start a retail business. Requests are assessed individually.

How do I become a VIP? VIP status is by exhibitor nomination only. Ask your supplier to contact their account manager to nominate you.

How do I become a Platinum member? Platinum is invitation-only, determined by the Event Director ahead of each show. There's no application process - speak to your supplier if you'd like to be considered. To maintain your status, you must attend minimum two shows per cycle.

Can students attend? This is a trade-only business event. Students may email retailfairs@reedexpo.com.au with a valid student ID and a brief note on why they'd like to attend; you must be currently enrolled in a relevant tertiary course.

Why do I need to register for every show? Re-registering keeps our records current and ensures everyone attending is genuinely active in the industry.

Privacy & data See our Privacy Policy and Cookie Policy.

Can I bring my child?
This is a business event, so we recommend leaving children at home where possible. If you must bring them, visit Customer Service on arrival to register a waiver and claim a security approved pram/children's pass.

Is parking available?
There's no free parking, but onsite paid parking is available at both venues - visit Melbourne or Sydney for current options and pricing.

Where can I stay?
Visit our Melbourne or Sydney pages for exclusive event rates across a variety of CBD accommodation via travel partner Ozacomm+.

Is there an event app?
There's no dedicated app, but the Digital Trade Guide (available closer to the event) helps you navigate the show, and our website is mobile-friendly.

How do I keep track of exhibitors I've met?
Scan your badge at each stand using the exhibitor's Lead Manager App. After the event, you'll receive a personalised list of everyone you visited, with links to their websites and documents.

Admission & proof of business
Reed Retail Fairs is a trade-only event for the gift and homewares industry. All visitors must provide their business ABN and may be asked for further proof of business. Non-retail-trade registrations may be removed at our discretion. Registration includes access to our co-located sister show, Life Instyle.

Bags, suitcases & trolleys
 Items larger than a standard briefcase - including all trolleys and suitcases, regardless of size - aren't permitted on the show floor for the duration of the event. Use the complimentary cloakroom instead.

Cloakroom
A free cloakroom is available for secure storage of larger items. Cloakrooms close promptly at 6pm (3pm on the final day); we can't take responsibility for items left after closing.

VIP & Platinum lounges
Complimentary lounges for qualified VIP and Platinum members are located near the front of the halls at MCEC and in specialty suites at ICC Sydney (Level 3).

Is there more than one venue or level?
Each event runs at a single venue: Sydney at ICC Sydney, Melbourne at MCEC. Sydney's fair is on Levels 1 & 4; Melbourne's is all on one level.

Wheelchair access
Visit the Customer Service desk onsite to arrange a wheelchair through the venue.

Can I take photos?
No photography or filming is permitted without the exhibitor's prior approval, to protect their privacy and product confidentiality. An official event photographer will be capturing the show.

Can I make purchases onsite?
Cash and credit sales aren't permitted on the show floor (except for limited retail sales in the final hour of the last day, where some exhibitors allow it). No stock can be removed before 2pm on the final day. Plain-clothes security operates throughout and access to future events may be revoked for inappropriate behaviour.

Where's the event guide? Subscribe to our Sydney or Melbourne mailing list to receive the digital guide before the event.

How do I find a specific exhibitor?
Search the online exhibitor directory for the most up to date listings, read the digital Event Guide - Big Book or check the floorplan near the entry doors onsite.

  • Sydney: co-located with Life Instyle across Levels 1 and 4 of ICC Sydney
  • Melbourne: all under one roof at MCEC, Halls 1– 8

Interested in exhibiting? Visit our Exhibit page and submit an exhibitor application. This will go through to our Acccount Managers who will be in touch.

Can't find your answer? Contact us - we're here to help. 
Customer Service & Registration: 1800 571 960 / +61 2 8329 0945