Meet the people who take play seriously. And the products that prove it.
140+ toy, kids' lifestyle and family product exhibitors across early learning, collectibles, creative play, outdoor and pre-teen. Find what's next before it's everywhere.
exhibitors
new in 2026
dedicated destination
Australian Made brands
KIDS & FAMILY
MELBOURNE 31 JUL - 4 AUG 2027
Stock your whole toy range - and the things that go with it.
Reed Kids & Family covers the full picture: the toys, the books, the creative kits, the outdoor gear and the occasions. It's where independent toy store owners build their Christmas range, their everyday range and their gifting wall - all in one visit.
The toy landscape changes fast. Here's how to stay ahead of it.
Fidgets, blind boxes, magnetics and collectibles - trends in toys move at social media speed. If you're completely new to the game and overwhelmed by the pace of online trends - Reed Kids & Family is where you see what's coming before it goes viral so your shelves are stocked well before your customers even come looking.
Products that parents reach for on autopilot. That's your goal here.
If toys or kids' products are a secondary category for you, you need evergreen sellers - things that move without a campaign behind them. We'll show you how to find them at Reed Kids & Family.
New exhibitors. Established Favourites. All at Reed Kids & Family.
The Kids & Family zone includes brand collections testing and launching exclusively before going to wider distribution. Register to access the full exhibitor list, start your planning and arrive with a curated shortlist based on your current buying brief.
WHAT'S IN
Early learning & development
0–5 years. STEM, sensory & wooden toys.
Creative & imaginative play
Art kits, construction, dress-upS & puzzles.
Collectibles & pre-teen
Blind boxes, trading cards, fidgets & novelty.
Outdoor & active play
Bikes, trikes, water play, sports & garden games.
WHO'S EXHIBITING
Only a fraction of what makes up Reed Retail Fairs – here's who to find in Kids & Family.
I enjoyed the atmosphere and the positive vibe that was throughout the Fair.
Toyworld Kalgoorie, WA
A very good selection of wholesale displays were available to meet with.
Torquay Toys, VIC
TRENDS & INSIGHTS
What's moving in kids & family right now.
We track the macro shifts so you arrive with context – and leave with the right stock.
Screen-free, tactile play is having a moment with sensory and puzzle-based toys leading Australian playrooms in 2026.
Shapes for Kids →
Cotton On Kids' UK launch and Anko's growing share show how Australian childrenswear is finding its footing at home and abroad.
Trader / Vocal Media →
The world's toy trend authority flags a shift toward low-tech, comforting play as families counterbalance screen time.
The Toy Association →
Connect with trusted suppliers, emerging brands and on‑trend ranges built for modern family consumers.
Free to attend.
One registration covers
the full event.
Registration gives you access to all six category floors across all days of Reed Retail Fairs – plus early access to the digital event guide, full exhibitor directory and product previews. Trade access only. ABN required.