The Reed Retail Fairs sourcing guide.
Event Guide
More than an event guide, this is your comprehensive pre-event sourcing planning tool. Exhibitor profiles, speciality listings, new product previews and trend features, retail industry profiles and floorplans - everything you need to walk the floor with purpose and support supplier follow-up post show.
HOW TO USE THIS GUIDE
3 steps between browsing and a plan.
Reed Retail Fairs are huge trade events! Buyers who get the most from their visit are the ones who arrive prepared – this guide is all the prep you need.
01
01
Shortlist your must-sees
Shortlist your must-sees
Use the A–Z directory and category filters to build a list of exhibitors you can't leave without visiting.
> A-Z directory and category filters
02
02
Find your newness
Find your newness
Scroll the Breakthrough Brands chapter and note the new exhibitors in your category of interest – these are the stands most likely to show you something you haven't seen before.
> scroll the breakthrough brands
03
03
Map your day
Map your day
Download the floor plan, identify your category zones and build a must-see route before you arrive.
> download floor plan
PLAN WITH THE FULL TOOLKIT
PLAN WITH THE FULL TOOLKIT
How to have a better visit.
The guide works best alongside the other two planning tools – preview brands, make your shortlist then map your route.
Exhibitor Listings.
Browse exhibitors and preview the products that represent what they will showcase.
> A - Z supplier profiles
Exhibitor Directory.
Search and filter every exhibitor by category and zone. Save, download or print your shortlist.
> Search 2026 directory
INSIDE THIS YEARS' GUIDE
A-Z Supplier Listings
Looking for a specific brand? Find your favourite exhibitors coming to Reed Retail Fairs Melbourne this August and their contact details so you can order up for next season!
> Search brands
Introducing The Australian Made Pavilion
This year, Reed Gift Fairs is proud to partner with the iconic Australian Made campaign to champion homegrown talent and locally crafted goods. The dedicated Australian Made Pavilion will showcase an exciting collection of certified Australian Made Licensees, sitting alongside the industry’s favourite suppliers and rising stars. With more than 80% of Aussie shoppers valuing locally made products, there’s never been a better time to support local and stock your shelves with goods that resonate. Discover premium, proudly Australian products that celebrate quality, authenticity, and community.
> Read more
Introducing Breakthrough Brands
Looking for the next big thing in retail? Breakthrough Brands at Reed Retail Fairs is your gateway to fresh ideas, unique products, and the rising stars of the wholesale world. This exclusive showcase features emerging businesses making their debut on the expo floor - ready to energise your offering and inspire your next best-seller. Explore what’s new, bold, and impossible to ignore and stay one step ahead of emerging consumer trends.
> Read more
How We're Doing Our Part
Ensuring your exhibition event is sustainable isn’t just good practice - it’s a growing expectation from attendees, exhibitors, and the industry at large. Reducing environmental impact, minimising waste, and making conscious choices helps future-proof your event while aligning with the values of a more climate-conscious audience.
> Read more