The brands your customers are searching for.
Before anyone else stocks them.
The brands your customers are searching for. Before anyone else stocks them.
Essential beauty, skincare, wellness and self-care exhibitors. Find the products that photograph beautifully, are quick sells off the counter and keep customers coming back for more. Discover it first in person, before you find they're everywhere.
116+
exhibitors
47
new in 2026
1
dedicated destination
52+
Australian Made brands
WHAT'S IN
Skincare & Body
Face, body, sun – natural and clinical.
Scent & candles
Fragrance, diffusers, candles & home scent.
Wellness & supplements
Vitamins, adaptogens, sleep & gut health
Self-care tools & accessories
Gua sha, facial tools & bath accessories.
WHO'S EXHIBITING
Only a fraction of what makes up Reed Retail Fairs – here's who to find in Beauty & Wellness.
The Fair was excellent and we found all stall holders were very friendly and helpful.
Dreams Spa & Beauty Studio, VIC
Beautiful huge displays..friendly exhibitors and lots of variety - overall a fantastic trade show!
Domenique Makeup Artist, VIC
TRENDS & INSIGHTS
What's moving in beauty & wellness right now.
We track the macro shifts so you arrive with context – and leave with the right stock.
01
Wellness brands are stealing the gift fair spotlight.
From lash serums to essential oils, beauty and wellness exhibitors are becoming a bigger draw at Australia's gift fairs.
Australian Giftguide →
02
Prestige beauty's competitive shake-up.
Sephora's expansion and Hourglass's exit from Mecca signal a new era of competition in Australian prestige beauty retail.
IMARC / OpenPR →
03
Beauty goes beyond skin-deep.
Mintel's global predictions point to products doubling as wellness diagnostics, sensory experiences, and more human, less polished branding.
Mintel →
Australia’s curated buying event for beauty and wellness retail.
Source brands focused on mindful moments, consumer trends and commercially viable wellness‑led products.
PART OF REED RETAIL FAIRS
Free to attend.
One registration covers the full event.
Free to attend.
One registration covers
the full event.
Registration gives you access to all six category floors across all days of Reed Retail Fairs – plus early access to the digital event guide, full exhibitor directory and product previews. Trade access only. ABN required.