20 - 23 February 2027
ICC Sydney

The hub of Australia's retail world. 

The hub of Australia's retail world. 

Where wholesalers and retailers meet, connect and grow.
With two major events annually in Melbourne and Sydney for over 50 years, Reed Retail Fairs provides a powerful platform for Australian retailers to source with confidence. 



Six Categories. One Destination.

Six Categories.
One Destination.

Endless Retail Possibilities. 

Who is
Reed Retail
Fairs for?

Who is
Reed Retail
Fairs for?

Reed Retail Fairs brings together the nation’s leading suppliers under one elevated brand experience designed to inspire, connect and empower tomorrow’s marketplace. Attendees are qualified buyers for gift boutiques, travel goods, stationery, children’s toys, corporate gifting, department stores, florists, furniture retailers, galleries and museums, health and wellness stores, pharmacies, kitchenware, fashion outlets, postal retail, jewellery and accessory boutiques, outdoor, pet stores and many more.  

We make sourcing simple and discovery amplified, with category specific journeys for even more ease to find your next bestseller.

Reed Retail Fairs – where retailers discover what’s next.

Paper Republic

Homing Instincts

D'Artagnan


Why Reed Retail Fairs?

Our four guiding commitments to every customer.

01

01

Mutual Growth

Australia's retail ecosystem grows when wholesales & retailers grow each other.

02

02

Forward Focus

We track consumer trends so you arrive already knowing what's next.

03

03

Relationship Quality

We create the conditions for business partnerships that last.

04

04

Community Response

Community
Response

Your industry shapes our event. We listen and respond, every year.


I always enjoy seeing and talking to reps and companies and to see, feel and touch is so much better than ordering from online!


Visitor - Melbourne 2025
Manager

Wilson's Pharmacy, NSW

If you have business it is important to attend to be proactive and see the latest trends.


Visitor - Melbourne 2026
Manager

Anna's Cards & Gifts, WA

I enjoyed the atmosphere and the positive vibe that was throughout the Fair.


Visitor - Melbourne 2025
Manager

Toyworld Kalgoorie, NT

This was my first time going. It truly had such an amazing range and every single stallholder we visited were so nice. I loved that they could scan your pass and send you info later. We made some orders on the day and a few afterwards online too.


Visitor - Sydney 2026
Owner

Cloth & Clay Society, ACT

There was variety of exhibitors and beautiful Australian made interesting products.


Visitor - Sydney 2026
Pharmacist

Balgowlah Pharmacy, NSW

Convenient and a well put together event.


Visitor - Sydney 2026
Director

Hillview Garden Centre, WA


Welcome to Reed Retail Fairs. Now, be YOU.

Welcome to
Reed Retail Fairs.
Now, be YOU.

Everyone belongs at Reed Retail Fairs. We cultivate a culture of inclusion at all our events, where the very things that make each of us unique are celebrated. Our exhibitors, visitors, partners and event colleagues are people from a wide variety of backgrounds, who make our events stronger and our collective experience richer. Now, be YOU.



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Proudly supported by the businesses helping you to build yours.