Essential beauty, skincare, wellness and self-care exhibitors. Find the products that photograph beautifully, are quick sells off the counter and keep customers coming back for more. Discover it first in person, before you find they're everywhere.
exhibitors
new in 2027
dedicated destination
Australian Made brands
BEAUTY & WELLNESS
SYDNEY 20 – 23 FEB 2027
Products that do the selling for you. That's what Beauty & Wellness is for.
The best beauty and wellness products in independent retail have two things in common: they look right on a shelf and customers reach for them without prompting. Reed Beauty & Wellness is curated for exactly that - high-margin, story-rich, quality products from suppliers who understand independent retail.
Beauty and wellness is one of the strongest categories for new retailers. Here's how to enter it well.
The margin is good, the repeat purchase rate is high and customers are actively looking for alternatives to mass-market brands. Reed Beauty & Wellness is where you find the suppliers to build a credible range - and meet the people behind them.
Irresistible countertop products. Customers pick them up without being asked.
Beauty and wellness accessories - balms, candles, bath products, fragance, skincare and luxe tools that come with the products are among the highest-converting impulse categories in retail. If you're adding a retail arm to a service business, this is the zone to start in.
New beauty and wellness exhibitors. See it before anywhere else.
Reed Beauty & Wellness features brands that exhibit new collections and test the market exclusively here before going to wider distribution. Register to see, touch and feel they way your customers will and arrive with a curated shortlist based on your category brief.
WHAT'S IN
Skincare & Body
Face, body, sun – natural and clinical.
Scent & candles
Fragrance, diffusers, candles & home scent.
Wellness & supplements
Vitamins, adaptogens, sleep & gut health
Self-care tools & accessories
Gua sha, facial tools & bath accessories.
WHO'S EXHIBITING
Only a fraction of what makes up Reed Retail Fairs – here's who to find in Beauty & Wellness.
Great quality of exhibitors, ease of manoeuvring around the exhibition, facilities and catering options.
Stephanies Luxury Spas, QLD
It delivered everything it promised. The show was well presented, the stall holders friendly, focused and informative.
Simply Organic hair, QLD
TRENDS & INSIGHTS
We track the macro shifts so you arrive with context – and leave with the right stock.
From lash serums to essential oils, beauty and wellness exhibitors are becoming a bigger draw at Australia's gift fairs.
Australian Giftguide →
Sephora's expansion and Hourglass's exit from Mecca signal a new era of competition in Australian prestige beauty retail.
IMARC / OpenPR →
Mintel's global predictions point to products doubling as wellness diagnostics, sensory experiences, and more human, less polished branding.
Mintel →
Source brands focused on mindful moments, consumer trends and commercially viable wellness‑led products.
Free to attend.
One registration covers
the full event.
Registration gives you access to all six category floors across all days of Reed Retail Fairs – plus early access to the digital event guide, full exhibitor directory and product previews. Trade access only. ABN required.