Find what sets your store apart from every other one on the street.
Your customers shop with you because you offer something they can't find elsewhere. Reed Gift & Lifestyle (formerly Reed Gift Fairs) is where you find it before anyone else does. Every exhibitor here is ready to talk exclusivity, minimum order quantities and what's moving - and most importantly, what's next.
The products your customers didn't know they needed – until they see them.
Gifting products that you can touch and test - from considered keepsakes, seasonal and celebration through to to cult everyday objects. This is where all retailers will find the product that makes their store distinct and keeps their regulars returning for more.
217+
exhibitors
72
new in 2026
1
dedicated destination
53+
Australian Made brands
GIFT & LIFESTYLE • MELBOURNE 31 JUL - 4 AUG 2027
GIFT & LIFESTYLE
MELBOURNE 31 JUL - 4 AUG 2027
- independent retailer
- next gen retail
- diversifier
- enterprise buyer
Buyers rate us the "most organised trade event" with 450+ exhibitors yet zero overwhelm. We'll help you find your way.
If you're building your range for the first time as a new retailer then Reed Gift & Lifestyle is your best starting point. Products you can hold, people you can ask and the largest variety of product all in the one place means you can leave with new connections and real options to build your business vs a spreadsheet of website links.
Products that sell themselves. That's what we look for too.
You're not here to build a lifestyle brand. You're here to find the three products that sit on your counter and move without effort. Reed Gift & Lifestyle is full of options that are trend-led, eye-catching and premium supplier-backed. Find out why 10,000+ Australian retailers choose to source with us.
XX new exhibitors. Here's what's exclusive to Reed Gift & Lifestyle this year.
Reed Gift & Lifestyle is updated every year with brands that choose to exhibit with us at the leading hub for Australian retail. Register for full access to the exhibitor directory, early access to the digital event guide and begin planning your sourcing visit completely tailored to your current buying brief.
WHAT'S IN
Everyday objects & lifestyle
Candles, ceramics, stationery, tabletop.
Keepsakes & occasion gifting
Cards, wrapping, personalised goods.
Food, drink & gourmet
Pantry staples, condiments, gifting hampers
Considered & sustainable
Ethically sourced, low-waste, locally produced.
WHO'S EXHIBITING
Everything in one place.
Reed Gift & Lifestyle never leaves you wanting more – source methodically by aisle or meander to discover products that delight – the choice is all yours!
Reed Retail Fairs is a good place to discover new products and suppliers. I have found some real goodies in the past.
Visitor - Melbourne 2026
Owner/Directory
Magnolia Trading Company Ltd., NZ
We love the trade fairs everything in one building to make sourcing easy.
Visitor - Sydney 2026
Owner
Whatever Mudgee, Regional NSW
TRENDS & INSIGHTS
What's moving in gift & lifestyle right now.
We track the macro shifts so you arrive with context – and leave with the right stock.
01
Discovering retail's next big little thing.
Life Instyle Sydney 2026 put the spotlight on boutique makers shaping homewares, fashion and kids' products for independent retailers.
02
What's trending out of Hong Kong's biggest gift fairs.
Cultural gifts, sustainable picks and smart home tech dominated this year's Gifts & Premium and Home InStyle fairs - here's what buyers loved.
Australian Giftguide →
03
Europe's early signal for gift and home retail.
Frankfurt's Ambiente fair offers a first look at the candles, stationery and giftables set to shape retail shelves worldwide.
Gift Shop Magazine →
Australia’s most dynamic buying platform for lifestyle‑driven retail.
Discover brands, products and price points that deliver relevance, margin and sell‑through.
PART OF REED RETAIL FAIRS
Free to attend.
One registration covers the full event.
Free to attend.
One registration covers
the full event.
Registration gives you access to all six category floors across all days of Reed Retail Fairs – plus early access to the digital event guide, full exhibitor directory and product previews. Trade access only. ABN required.