Reed Retail Fairs Sydney
The launchpad for what's next in retail
Reed Retail Fairs Sydney is NSW's biggest week in retail located right in the heart of Darling Harbour. It's your chance to see, touch & feel the latest season releases at an energised trade buying experience that showcases hundreds of premium and emerging wholesale brands together across six curated categories. Find everything you need between two levels of ICC Sydney for Mothers Day, seasonal Autumn/Winter launches plus access co-located Life Instyle for even more sourcing options.
10,000
Retailers
4
Days
350+
Exhibitors
1000's
Products
What Buyers Are Saying
Excellent show, great to have all the wholesalers in one place that is easy to get to to see all the products.
Dazelen Creation, Regional NSW
We love the trade fairs - everything in one building to make sourcing easy.
Whatever Mudgee, NSW
A brilliant venue and a great collection of suppliers and products.
The Fairy Shop, QLD
It's a great show and a not to miss if you have a retail business!
Flourish Gift & Home, SA
Reed Retail Fairs is an incredible opportunity to connect with buyers, gain exposure and grow my brand in a supportive and high-energy environment.
Goodgie Skin
A premium fair for the retail industry.
Elme Living
Six Curated Sourcing Destinations
Six Sourcing Destinations
FEATURED EXHIBITORS
Only a fraction of what makes up Reed Retail Fairs
> browse full directory of exhibitors
[LAUNCHING OCT '26]
Opening Hours
& Location
HOURS
Saturday 20 February
9AM - 6PM
Sunday 21 February
9AM - 6PM
Monday 22 February
9AM - 6PM
Tuesday 23 February
9AM - 3PM *registration closes at midday
LOCATION
International Convention Centre Sydney
14 Darling Dr, Sydney NSW 2000
Getting To ICC Sydney
Getting There
By light rail
Two Light Rail stations (Exhibition Centre and Convention Centre) run alongside the venue to provide immediate connectivity with Central Station.
The closest to Life Instyle is the Exhibition Centre station, just a short 5 minute walk to access the Level 4 event deck.
L1 Dulwich Hill Line light rail services: transportnsw.info
By bus
ICC Sydney has its own bus stop. Bus routes 389 and 501 stop at Harris Street near Allen Street – a 10-minute walk from ICC Sydney.
By train
A short walk from Central or Town Hall will take you directly to Darling Quarter, Tumbalong Park and Sydney Visitor Centre. Town Hall and Central Stations are a 10-minute walk from ICC Sydney.
Parking
ICC Sydney has two car parks available, one below the Exhibition Centre and the second located next to the Theatre. Access for both is via Darling Drive.
ICC Parking Rates
0 - 1 hour $20.00
1 - 2 hours $30.00
2 - 3 hours $40.00
3 - 4 hours $45.00
4+ hours $50.00
More info on getting to ICC Sydney >
Additional Parking Options:
Secure Parking 320 Harris St - rates from $15.00
Darling Quarter 1- 25 Harbour St - rates from $15
Harbourside Carpark 100 Murray St - rates from $15
By light rail
Two Light Rail stations (Exhibition Centre and Convention Centre) run alongside the venue to provide immediate connectivity with Central Station.
The closest to Life Instyle is the Exhibition Centre station, just a short 5 minute walk to access the Level 4 event deck.
L1 Dulwich Hill Line light rail services: transportnsw.info
By bus
ICC Sydney has its own bus stop. Bus routes 389 and 501 stop at Harris Street near Allen Street – a 10-minute walk from ICC Sydney.
By train
A short walk from Central or Town Hall will take you directly to Darling Quarter, Tumbalong Park and Sydney Visitor Centre. Town Hall and Central Stations are a 10-minute walk from ICC Sydney.
Parking
ICC Sydney has two car parks available, one below the Exhibition Centre and the second located next to the Theatre. Access for both is via Darling Drive.
ICC Parking Rates
0 - 1 hour $20.00
1 - 2 hours $30.00
2 - 3 hours $40.00
3 - 4 hours $45.00
4+ hours $50.00
More info on getting to ICC Sydney >
Additional Parking Options:
Secure Parking 320 Harris St - rates from $15.00
Darling Quarter 1- 25 Harbour St - rates from $15
Harbourside Carpark 100 Murray St - rates from $15
By light rail
Two Light Rail stations (Exhibition Centre and Convention Centre) run alongside the venue to provide immediate connectivity with Central Station.
The closest to Life Instyle is the Exhibition Centre station, just a short 5 minute walk to access the Level 4 event deck.
L1 Dulwich Hill Line light rail services: transportnsw.info
By bus
ICC Sydney has its own bus stop. Bus routes 389 and 501 stop at Harris Street near Allen Street – a 10-minute walk from ICC Sydney.
By train
A short walk from Central or Town Hall will take you directly to Darling Quarter, Tumbalong Park and Sydney Visitor Centre. Town Hall and Central Stations are a 10-minute walk from ICC Sydney.
Parking
ICC Sydney has two car parks available, one below the Exhibition Centre and the second located next to the Theatre. Access for both is via Darling Drive.
ICC Parking Rates
0 - 1 hour $20.00
1 - 2 hours $30.00
2 - 3 hours $40.00
3 - 4 hours $45.00
4+ hours $50.00
More info on getting to ICC Sydney >
Additional Parking Options:
Secure Parking 320 Harris St - rates from $15.00
Darling Quarter 1- 25 Harbour St - rates from $15
Harbourside Carpark 100 Murray St - rates from $15
Parking
ICC Sydney has two car parks available, one below the Exhibition Centre and the second located next to the Theatre. Access for both is via Darling Drive.
ICC Parking Rates
0 - 1 hour $20.00
1 - 2 hours $30.00
2 - 3 hours $40.00
3 - 4 hours $45.00
4+ hours $50.00
More info on getting to ICC Sydney >
Additional Parking Options:
Secure Parking 320 Harris St - rates from $15.00
Darling Quarter 1- 25 Harbour St - rates from $15
Harbourside Carpark 100 Murray St - rates from $15
Secure Parking 320 Harris St - rates from $15.00
Darling Quarter 1- 25 Harbour St - rates from $15
Harbourside Carpark 100 Murray St - rates from $15
Ride the airport shuttle
Ride the
airport shuttle
Complimentary shuttle between Sydney Domestic Airport and ICC Sydney.
Departs Iron Wharf Place (Convention Centre/Sofitel) with pick-up from Terminal 2 Coach Bays via Murrays buses. Stops include Holiday Inn Express and Travelodge Sydney Airport.
> Link coming soon
Exclusive Accommodation Rates
Retailers can access exclusive event accommodation rates through our travel partner, Ozaccom.
Enjoy discounted hotel bookings close to ICC Sydney via the official Reed Retail Fairs accommodation service making your visit easy and convenient.
> Link coming soon